16 August

A New Season for Growth

Welcome to a New Era at Par Hanji Real Estate

Ah, August. That time of year where summer in the City means cold, foggy days bundled up in a scarf and a jacket. Many people are counting the days left until vacation ends or school starts again, while others (including myself) wait patiently for our indian summer. To be fair, summer in California is sort of a year-round thing, but in keeping with the impending actual change of seasons, I have some new and exciting updates to share with you!

Paragon Is Now Compass

After 12 years at Paragon, I’m officially now part of the Compass family, as Paragon has joined forces with this national real estate brokerage. With Compass, our industry-leading technology teams are professionals formerly from Google, Twitter, Uber, Facebook, Apple, Amazon, and Microsoft. This means Compass’ technology platform combined with Paragon’s decades of experience makes the buying and selling experience both more effective and more simple.

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What Does this Mean for You?

• With Compass technology, I have access to top-of-the-line analytics that allow me to better price your homes when you’re ready to sell, determine the best time to be on the market to get you the highest price possible, and share real time market data—in short, I will be able to provide you better insights.

• We are now the #1 real estate brokerage in the Bay Area with nearly 17% market share, and an extended personal network of 4,000+ agents. So when you’re looking for that needle-in-a-haystack home, I have a deeper reach within the broker community.

• Superior marketing: Syndicated listings in 52 countries, 800+ international websites, and on compass.com where traffic averages 1.9M+ monthly page views. Our marketing & creative studio is made up of designers, strategists, and producers from acclaimed brands and agencies such as the MoMA, Tiffany & Co, L’Oreal, Rolex and Ralph Lauren.

Learn more about the Compass team here!


Meet Analise Smith-Hinkley, Marketing Director

2c7bf250-9dc1-4ff6-9ce8-1c9f6327d3a0.jpgI’m happy to welcome Analise as my new marketing director! Analise is a strategic marketing and communications pro who loves copywriting, brand identity, and planning integrated marketing campaigns. Analise will be assisting me with everything from day-to-day communications and brand consistency, to customizing marketing plans for you and maximizing exposure for your home. I’m excited to have her on board, and don’t be shy if you hear from her—she loves chatting all things marketing, interiors, and pop culture.

Analise is available at analise@parhanji.com.


Closing Notes with Par

2c7bf250-9dc1-4ff6-9ce8-1c9f6327d3a0.jpgI want to thank each of you for your tremendous support during this past decade; you are the reason for my long and successful career. With a new company, a new marketing director, and yes, a new logo, I’m excited for the future and to have you along for the ride. Never hesitate to call if you need me. Here’s to a glorious new chapter!


ABOUT AUTHOR

An Indian girl who can’t really cook that well and decided not to have children. My poor mother. All hail the chefs of San Francisco because I’m always planning my next meal. I won’t follow you from room to room at open houses to point out the obvious… because you know the difference between a bathroom and a bedroom. I will find you a cool house you want and make the deal happen because I love a good fight.