We’re already into October, which doesn’t seem possible but then this whole year has sped by in a similarly sneaky fashion. In addition to fan-favorite holiday Halloween, there are a couple other big occasions coming up before we’re through the spookiest month of the year.


October 22: California Voter Registration Deadline
The midterms are here November 6, and I can’t overstate the importance of getting our votes in there! Progress happens when we all come together to be heard, so don’t forget to check your registration status, and update it as needed—it takes 2 minutes!
Check my registration status » 


October 26: Harvest of Hope Fundraiser
I’m a huge proponent of giving back so I love when my work supports that: I’ll be a proud sponsor of the Third Annual Harvest of Hope fundraising breakfast in a couple weeks. The fundraiser supports the San Francisco Association of REALTORS® (SFAR) Foundation’s Welcome Home Project, which aims to help as many homeless families as possible as they move into permanent housing by providing essential household goods to support their fresh start.
Learn more or donate »


Want to share news that’s important to you? Let me know! I’m always looking for new ways to stay involved and in tune with the greater community.

On the Scene: San Francisco Art & Design

Linden Street’s New Living Alley
After two years of development, this Hayes Valley highlight is ready for you and your favorite cup of coffee. Linden Street is the newest addition to San Francisco’s “urban living rooms,” featuring eight small sidewalk gardens, new benches, and 16 overhead lanterns—all installed with the help of local community partnerships.
Read more »


SF Art Scene Gets a Feminist Boost
City council has passed an ordinance that requires 30% of new public art to be depictions of prominent, real-life women (currently, only three of the city’s 87 public statues are women!), and has established a fund to accept donations to offset costs. A statue of Maya Angelou, who spent early years in SF and was the first female African-American streetcar conductor in the city, will be erected outside the central library by December 2020.
Read more »


Property Spotlight: “Holiday House” Does Halloween

Century-old storybrick beauty 45 Upper Terrace has been upping the holiday decor game in Corona Heights (or should we say…Corona Frights) since 1999. Renovated two years prior by husbands Wade Joffrion and Greg Price, the duo are known locally for their elaborate holiday displays, Halloween transforming their front yard into an annual “graveyard for lost souls” (including the likes of Sarah Palin and Donald Trump). People have come to love the tradition, going so far as to leave little thank you cards and flowers on the porch. For Joffrion and Price’s part, they love it: “[We] feel like we’re giving back to the neighborhood.”
Check out more of their decor »


October Market Highlights

Due mostly to seasonal issues, median sales prices typically drop this quarter from prior highs, a trend that proves true this year as well: the number of price reductions this past September increased 37% over 2017 and 18% over 2016. Accordingly, October is usually one of the two biggest months of the year for price reductions as sellers of unsold listings make a last attempt to grab the attention of buyers before the mid-winter slowdown begins in mid-November.

What does this mean? This is a great time to jump in if you’re looking to buy.
Read the full report »


Closing Notes

Thanks for reading along! Have a fantastic Halloween—if you’re yet undecided about plans, Thrillist put together a great list of local options. And don’t forget, if you’ve even been thinking about buying or selling, it’s prime time right now so I’m happy to talk options with you; I’m available anytime at 415.307.5110 or par@parhanji.com.