Why My Listings Sell for 20% Over Asking

 

Because my team knows marketing makes a difference.

When it comes to selling, my commitment to you is to get you the highest possible price, which we achieve through marketing and negotiation. I’m a fearless and effective negotiator, and to ensure marketing your home is equally unparalleled, I hired a marketing director. She’s my personal arsenal for bringing the story of your home to life.

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She’s a smartie pants. Analise Smith-Hinkley is a UC Berkeley alumna with a decade of marketing experience, and a foundation in copywriting and communications. She brings a higher level of marketing psychology and creative strategy to my team. Together we customize and execute carefully targeted plans for marketing your home, driven by aspiration and grounded in analytics.

From the moment we look at your home, we’re strategizing (along with you) about the language we want to use, the way we’ll design the interior, our approach to photography—and how all of that together supports the specific story we tell to the people who want to hear it.

We don’t make buyers want to win, we make sure they can’t bear to lose. And it pays—every time.

And Compass Concierge shows your best side.

981030f1-7a47-4e70-a42e-d79693cc4c79.jpeg We are the first to offer a concierge service for renovating your home prior to sale. Does your kitchen or bathroom need a little love? How about landscaping your yard or painting the house? To unlock the full potential, my team and I start working: from fresh paint to revamped floors, new lighting to full counter remodels, to cultivating green space. We have one chance to showcase your home’s best features for an unparalleled premiere. This market moves fast, and first impressions are everything. So we move faster.

Compass Concierge fronts the entire cost with no interest with that cost repaid at the closing of the property sale. You don’t lift a finger managing or budgeting for house prep. We fully project manage all preparations, so you don’t worry about the logistics or the cost. This means less of a headache for you (all my preferred vendors are Concierge-compatible), and more time for us to focus on getting you the sale price you want.

Marketing customized to you + tailored renovations of your home is why my listings sell for 20% over asking.

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Over $20 million sold in 2019 so far, THANK YOU!

 

 

Recent Listing Activity

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IN CONTRACT: 6038 California St, Unit 1

This beautiful light-filled 2 BD, 1 BA condo is on a wide and charming street in the Lake District and features rich hardwood floors, large windows overlooking a verdant backyard patio, remodeled kitchen and bathroom, and deeded parking.

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CURRENTLY AVAILABLE: 1177 California St #724
Offered at $1,935,000

Two bedrooms, two bathrooms, and spectacular panoramic views of San Francisco from Gramercy Tower in Nob Hill. This corner-unit condo is distinctly cosmopolitan with a flowing open floor plan, hardwood floors, and incredible floor-to-ceiling windows.

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SOLD: 3031 Octavia Street
Sold for $1,400,000 (17% over asking)

This beautiful Edwardian 3 BD, 1 BA condo in Cow Hollow features French windows with a Juliet balcony, parking, in-unit washer and dryer, and a roof deck with views of the Golden Gate Bridge and Marin.

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October Market News

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It will be another month before hard data on the autumn selling season begins to become available. In the meantime, below is a review of market trends and statistics through the third quarter. Note that September sales data mostly reflects market activity in August, a historically slow month.

Read the full report »