There are two things that sell a home: marketing and price.
But first things first. Let’s meet to discuss your goals, and create an optimal marketing plan that works for you. I want to hear what you love most about your home. We’ll discuss how we can enhance those features, and I will make any improvement recommendations based on our local market.
Armed with our tailored plan of action, here’s what we do next.
Renovations and Project Management
Here it is, someone to manage the entire process. My team and I handle it all for you. As the only brokerage to offer our exclusive Compass Concierge service, we will front the entire cost of home improvements like staging, painting, deep cleaning, landscaping, and decluttering. These costs are repaid when you close on the sale of your home. This means that you don’t have to worry about budgeting upfront, and we can efficiently market your home to its full potential. This is my full service to you without any additional costs.
Marketing Your Home
Hollywood releases a trailer for a blockbuster movie, Tesla got thousands of people to sign up for their car 2 years prior to the release. Why not create similar excitement and anticipation for your home? We will pre-market your home on Top Agent Network, Compass Coming Soon; while TAN reaches the top producing agents, Coming Soon allows me to pre-market your home directly to consumers on Compass.com to build further anticipation. We will also use both print, social, and digital marketing to reach our expansive networks. By the time your home is on the MLS and we have open houses, well-qualified and eager buyers will be at your door.
Each home is different and requires a crafted marketing plan, I invested in hiring my own Marketing Director to provide you just that. Analise Smith-Hinkley specializes in copywriting, brand identity, and strategic marketing. A UC Berkeley alumna, she has spent a decade in Bay Area marketing and PR in industries from Higher Ed to e-commerce. We’ll create and leverage killer copy, beautiful graphics, and compelling call-to-action in all of our advertising, networking, and promotional events to showcase your home.
Can you walk away from an offer that is unacceptable to you? Because I can. I’m a Stanford-trained negotiator who maintains a calm and unyielding front, so that you get what you want. I learned a long time ago that you don’t know what’ll get until you ask, and I’m not afraid to ask for anything. One of my clients got an extra $125,000 because I countered all seven offers that came in at market value, confident that market value does not always constitute a ceiling. I guarantee you no one commission check will make or break my career, so don’t ever worry about me pushing you into accepting an offer as a seller. In fact, I stand by this statement strongly enough to add it to our listing agreement.
I know the market, I understand people, and I have a smart marketing team with me. This process is about you, and getting the outcome you want, your way.
Analise specializes in copywriting, brand identity, and strategic marketing. A UC Berkeley alumna, Analise has spent a decade in Bay Area marketing and PR in industries from Higher Ed to e-commerce. Breadth of experience and a love of both analytics and people have gifted her with a uniquely varied perspective that extends beyond real estate. She works personally for my team to ensure our efforts are cohesive and our exposure is comprehensive.
Chief Market Analyst
Patrick is a real estate statistics and analytics genius who knows the market better than anyone. With decades in the business as first an agent and now our Chief Market Analyst, Patrick is always on hand with a statistic or graph for anything. His thoughtful approach and data savvy translates into real estate success for our team.
Michele has been in real estate for the past 26 years. Beginning her career in real estate as an office manager where she began training agents on the business and programs. In 2000, she received her license and started working as a real estate agent. Michele was a founding member of Paragon, joining the company in 2002. After 12 years out in the field Michele decided to transition back into an “office role” and is now one of the transaction coordinators at Compass.
Managing Broker – Special Projects
A co-founding partner of Paragon Real Estate Group, Anita is now the Managing Broker for Special Projects at Compass, as of Paragon’s acquirement in July 2018. Anita is responsible for creating an environment of success for experienced agents, new agents and rising stars. Her business planning, coaching and problem-solving expertise developed over 25 years in real estate enable agents to maximize their performance as advocates for Paragon clients.
A co-founding partner of Paragon Real Estate Group, Sally become a Managing Broker with Compass after Paragon was acquired in July 2018. Sally is known for motivating people and making things happen. Her personable management style has attracted quality real estate agents and her years of experience as a top producer have built her reputation as the “go-to” person in San Francisco real estate. Sally has an MBA, a strong background in banking and an impressive track record of property development. She offers agents support in all facets of their business, whether directly or tenaciously coordinating resources to suit any need.
Closing Costs for Sellers
Closing costs usually run in the range of 6% to 7% of the sales price, not including loan pay-off and any significant home preparation, staging or repair costs. Typically, the largest seller costs are brokerage commissions and transfer taxes.
The list below details how closing costs are typically split in San Francisco County.
Did You Recently Purchase A Property?
Escrow prorates taxes, but the actual taxes may not have been paid and you are responsible for any unpaid taxes at escrow closing. Read your escrow papers to determine if any portion of annual taxes were paid by the previous owner prior to closing. The Tax Collector will not send a bill for the remainder of the year in which you acquired the property unless requested. If any taxes remain unpaid, call the Tax Collector and request a bill; have the Assessor’s Identification Number before calling.
If you have any questions regarding anything pertinent to property taxes, you should contact the local Assessor’s Office. An excellent first step is to visit their website.
Real Estate Transfer Taxes in San Francisco
Transfer tax is a transaction fee imposed on the transfer of land or real property from one person (or entity) to another. The transfer tax rate is variable, depending on the purchase price OR the fair market value, as shown in the chart below (per SF Assessor’s website 3/2017).
In San Francisco, transfer taxes upon change of ownership are typically paid by the Seller, though it can be otherwise agreed to in the purchase contract.
If entire value or consideration is X, then the Tax rate for entire value or consideration is Y:
More than $100 but less than or equal to $250,000: $2.50 for each $500 or portion thereof
More than $250,000 but less than $1,000,000: $3.40 for each $500 or portion thereof
$1,000,000 or more but less than $5,000,000: $3.75 for each $500 or portion thereof
$5,000,000 or more but less than $10,000,000: $11.25 for each $500 or portion thereof
$10,000,000 or more but less than $25,000,000: $13.75 for each $500 or portion thereof
$25,000,000 or more: $15.00 for each $500 or portion thereof
Additionally, leaseholds with a term of 35 years or more are subject to transfer tax. The authority to collect transfer taxes and list of documentary transfer tax exemptions are codified in Article 12C of the San Francisco Business and Tax Regulations Code.
Exemptions will only be made if the recording party falls under one of the documentary transfer tax exemptions. If a transfer tax exemption is claimed, written documentation proving the exemption must be submitted at the time of recording, otherwise transfer taxes are due. Written documentation includes, but is not limited to, copies of trust and formation documents of legal entity (i.e. LLC operating agreement, Corporate By Laws/Minutes/Register, partnership agreement.)
A Transfer Tax Affidavit must accompany all documents submitted for recordation in which transfer tax is due, or an exemption is claimed.
DO THESE COMMON TYPES OF TRANSFERS CAUSE A TRANSFER TAX? Between a married couple? No Between domestic partners? No Gifts? No Inheritance? No Add or remove co-signer or co-owner for refinancing purposes? Yes Between parent(s) and child(ren)? Yes Individual(s) to/from his/her own trust? No Individual(s) to his/her own Limited Liability Company or Limited Partnership or Corporation? No Check out the San Francisco Assessor’s Office FAQ Sheets »
My Promise to You
Selling your home is a big deal, but it doesn’t have to be a stressful one—I’m a full-service realtor:
I will consistently make you feel like you’re my priority, because you are! You’re a busy person, and I’m happy to work around your schedule and communication preferences so that I am always available for you when you need.
As a seasoned and avid negotiator, I do not believe in settling and I promise to extend that dedication to selling your home under conditions that feel good to you.
I will handle all house preparation logistics from start to finish, making sure we position your house to appeal to the maximum number of ideal buyers.
I will watch the market daily and intently, reporting all relevant data about your neighborhood, comparable properties, and external factors that may affect buyers and sellers.
My personal Marketing Director and I will ensure that your home stands out in advertising, digital communications, and at in-person events, and we’ll deliver analytics to you every few days so that you’re confident our tactics are effective.
This lady is made of steel, and it’s no surprise she has all five star reviews. While I ran into her by chance, a little research showed she’d be a good choice. Most of the time it felt like I was her only client, she’s always available to meet and never in a rush. Par knows the market very well, and was incredibly quick to understand my preferences and multiple constraints. When it came to the buying process itself, her connections were invaluable – whether it was in finding the right lender, dealing with agents and inspectors, developers or building managers.
Par came highly recommended as a sellers’ agent by two separate people, and I can see why! When we first met, she actually recommended that I *not* sell my condo right away, as the market had not sufficiently recovered from its earlier downturn. Instead, Par continued to assess market conditions and, when the time was right, contacted me about selling my place. Once I made the decision to sell, Par was amazing—from her marketing, to her creativity, to her negotiation expertise. One week and five offers later, she got me an offer at 15% over my asking price. That’s 25% higher than what I would’ve received when I thought about selling a few years ago. I have and will continue to refer Par to my friends and colleagues.
A truly dedicated agent, Par worked diligently selling my condo in San Francisco. She was fully prepared and blew me away by the depth of her knowledge. She will always be highly recommended to my family and friends.
I’ve had the pleasure of working with Par on different projects. She is efficient, able to determine the type of property that you are interested without wasting anyone’s time or energy. I’ve feel comfortable enough with Par’s efforts to refer her to family members and other colleagues. If I have any real estate questions or need for exploration, Par is on my list to call first.
I never write referrals—but I have to in this case, because Par is an 11 out of 10 type person. She is hands down, THE BEST realtor in the Bay Area…a one-of-a-kind human-to-home connector, who listens to her clients and immediately surfaces appropriate listings with personalized + lightening speed, that makes you feel like you are the only people on Earth buying a home. I cannot recommend her highly enough. This dame is a savvy, inventive & humorous house tiger who graciously fights for the needs of her clients in a way that other realtors clearly jive with. She was/is on-top of every part of the home-buying process and we felt like we were in (beyond) good hands—even when we had no idea what we were doing as 1st time home buyers. We will never use another realtor.
Abraham Lincoln once said, ‘Things come to those who wait, but only the things left by those who hustle.’ My wife and I feel extraordinarily privileged to have worked with a woman who knows how to hustle and get things done. Par is an agent you want on your side. She sprang into action and was a reliable advisor, as she helped us get the property we wanted, and then worked tirelessly on the due diligence of the sale. And, when I say tirelessly, I mean, she was answering emails at 11 pm—on Sunday nights, and answering every single question we threw at her! She got us the space under severe time constraints, and impressing us with both her tenacity and professionalism.
~Tim and Patty
I can’t speak highly enough of Par. My fiancée, who is an interior designer, and I met Par at an open house in our neighborhood before we were seriously shopping for homes. We hit it off with her right away and liked that she didn’t pressure us at all.
Fast forward five or six months and many open houses, and we thought we were ready to pull the trigger on a home. We called Par, and she made time to talk to us for about an hour to advise us on the home prior to our even hiring her. In the end, we decided it wasn’t the right fit for us, and we let her know that we were going to keep looking. We hadn’t yet sought to get pre-qualified for a purchase, and we just weren’t quite ready to make a move.
A few months later, we found another home that we liked. This time we got pre-qualified before calling Par. We toured the home multiple times both with and without her. She was incredibly willing to work around our schedule, and she asked us questions we hadn’t considered about the neighborhood and the home. The day before offers were due, we again decided that this wasn’t exactly the home we wanted. We let Par know, and she was incredibly supportive of our decision. Wow.
A few days later, I found a home I liked while browsing on Redfin. I told my fiancée, but she didn’t give it much thought as it was more than we planned to spend. Par reached out the very next day to point us to the same listing. She let us know that it might be exactly what we were looking for and that given it’s time on the market, we may be able to get it into our price range. We went and toured the home, and immediately knew it was the home for us.
We worked quickly to put in an offer. She provided great advice to us throughout this process, and ensured that we were comfortable with the decisions made throughout. She ensured that our needs were met regarding inspections and access to the home. We always knew where things stood and felt that nothing was going to get by her.
I don’t believe we’d have the home we have without Par. She knew exactly what we were looking for and worked hard to find it for us. Following the purchase, she helped us through a minor gas leak emergency and recommended the handyman that we used to fix this issue and to perform some minor construction work immediately following our move-in. She’s as good as it gets. I’d absolutely recommend her to anyone looking for a trustworthy and incredibly competent realtor.
You’re not going to find a more qualified, caring, honest and driven agent. Par will get the job done. Don’t look any further.
Par is super-responsive and a pleasure to work with — she knows the SF market well and helped us land the home we wanted.
All roads lead to Par. Throughout our home buying journey, we met mortgage brokers, selling agents, bankers, designers, even other buyers. And everyone knew Par. She has a great reputation because she loves what she does and works 24/7 on behalf of her clients. Highly recommended.
Par is awesome! She is professional, committed, knows the market and hustles to get you your house! And she is a nice person too.
Par is truly an insightful, dynamic and go-getter of an agent! Her approach to her clientele is always hands-on and readily available to help in any way. Par was instrumental in the sale of my condo in SOMA, and I will always recommend her to others who are in the market or simply in need of any real estate advice.
Par has in depth knowledge of the SF neighborhoods (which we did not) and was able to show us a variety of neighborhood options. Par took time to understand our needs upfront. With our needs in mind she was able to quickly match properties to us. She was professional and thorough and we were extremely happy with the condo we bought with her help.
Par Hanji is one of those people that completely puts you at ease the moment you meet her. My fiance and I met her briefly at an open house when we were not even in the market for a home. After speaking with her, we both knew that when the time came we wanted her as our agent.
Fast forward approx 6 months and she was our first call. We had been lightly looking when we fell in love with a home. We called Par right away who met with us, discussed options, and was kind enough to go into extream detail of the house buying process as I would be a first-time homeowner. While we decided not to make a move on that particular house it wasn’t long until we found THE ONE. As an Interior Designer, I was pretty picky on what I was looking for in a house. Par, has extensive knowledge of the San Francisco market and put this to use to find the gem of a house that was a perfect fit for us. She held our hand through the entire process putting me at ease – this is no easy task for what is a huge decision in life. She always took my calls, met with me when requested, was always happy to help when it was needed. Overall, I felt like she was on our side, as an agent, and as a friend. We got the house that we wanted and couldn’t be happier!
With our friends and family members purchasing and selling homes, Par is the only agent I recommend. I can’t say enough about Par Hanji, except if you are lucky enough to get Par as your agent than you are in very good hands!
Par is excellent. She is very dedicated and really puts the time in. We looked at many many places together and she hung in there with us until we found something. Also, she also has a lot more knowledge than many of the realtors you will find out there.
Its seems like these days there are many realtors who are just trying to jump in and make some cash during this crazy market but Par is not one of them. We will use her again when we look for more property or sell what we have.
Par is super chill and super professional at the same time. She took me to a yummy restaurant and we signed all the forms to buy my property via DocuSign. And mimosas. She made sure everything was quick and precise, and polite in my condo purchase in Diamond Heights
Par is an incredible realtor who can work with any client and understand their situation. She helped us find an incredible home in San Francisco without having to go through the bidding process – a very rare occurrence. We couldn’t have done it without her – I can only give her my highest recommendation and say it would be a mistake not to work with her.
Par is amazing! My husband and I had only heard horror stories about buying in San Francisco but Par made the experience quick and enjoyable. She really listened to what was important to each of us and set realistic expectations. Par found us an incredible home in Miraloma Park and we couldn’t be happier!
Par is literally the only agent I would ever go to for my buy/sell needs. I have been through at least 10 real estate transactions in my life so far and she is hands down the best of the best, I would highly recommend her!
Par came highly recommended by a coworker when I was looking to purchase a home. She is very professional, knowledgable, and nice to work with. She did an excellent job helping find the right place for me in my price range. When I relocated a few years later, Par worked with me to sell the property in a very difficult market. She kept me informed every step of the way a provided excellent advice. Thanks Par!
When I set out to buy a home in San Francisco I was full of questions, and Par was the only agent I spoke with that consistently took the time to educate and assist me with the process. Together we were able to find the perfect home. Since then I have consulted with Par over numerous phone calls and lunch meetings about everything real estate – from renovation choices, time to sell and buy, and locations. Regardless of how automated the real-estate transaction process becomes, Par will continue to be my go-to person. Her support makes a tangible and material difference.
Working with Par was a delight! She was competent, efficient, incredibly hard working, without being high pressure, and a lot of fun.
Par is an awesome realtor, and I could not be happier with the level of professionalism, knowledge, integrity and calm she demonstrated during the buying and selling process. Albeit securing the purchase of our new home to staging and managing the sale of our previous property – which sold well above asking in a couple of weeks. We also bought our new property under the asking price – a rare event in the San Francisco real estate market.
Thanks Par – we wouldn’t be in our house without you!
Par helped us find and buy a home in San Mateo in mid-2015. Both me and my wife were thoroughly impressed with Par’s approach to the home buying process – she was extremely professional while also being warm and friendly. We asked her a lot of questions that were answered with detail and data, and went a long way towards building our confidence in her judgement.
If you are looking for a home and need a smart, hard working realtor who has dependable knowledge of the Bay Area real estate market, you should give Par a call.
Par is an exceptional realtor and is dedicated to her clients. I had the pleasure of working with Par. She was extremely professional from the start of our relationship, and she impressed me with her knowledge and her non-pressure style. Par found an amazing off-market sale in our first weekend of looking in an incredibly competitive market in San Francisco. Our offer was accepted and we moved in about a month later. I have full confidence in Par and give her my highest recommendation.
Par Hanji is one of the most dedicated and hardworking people I have ever met. She is extremely intelligent and caring, and always goes the extra mile to make sure that your needs are taken care of. She communicates every step of the way, and listens to all your ideas and concerns. Working with Par was a pleasure, and there’s no real estate agent I would have rather worked with.
I had the pleasure of having Par help me find and purchase my first home. As a first time buyer I had no experience in finding and making offers on homes. She was a great help in understanding and explaining the processes and the important factors to keep in mind when looking at homes, reviewing the disclosures, and making an offer.
More importantly, and the main reason that I chose to work with Par, was that her first (and continued) focus was to get to know each person and understand what each individual was looking for in a home. We attended many, many showings together and would discuss each one afterwards. Shortly I saw that she could tell, sometimes faster than I could, if I liked a place.
The combination of all these skills really helped in my search, and far exceeded my expectations of a real estate agent!